Selling used woodworking equipment can feel like a chore, especially when you have an entire woodshop of equipment to get rid of. Categorizing, photographing, marketing and finally selling your equipment can quickly eat up massive amounts of time.
In order to maximize your cash flow, it is essential to take a strategic approach, because the buyers who will be interested in this type of equipment belong to a very specific niche. You need to reach these people while they’re in a buying mindset and make every transaction as efficient as possible.
Our team is here to provide you with the resources you need to get top dollar for your woodworking equipment. Here’s how we make it happen.
1. Build Relationships
Every website selling used woodworking machinery online works much like a storefront along a busy road. Some of these stores sell a little bit of everything while others specialize in the products like CNC machines, saws, lathes, jointers, dust collectors — the kinds of items you’re looking to get in front of customers. Auction Masters has the woodworking equipment expertise of the specialty store but comes with the established customer base of a larger store.
Woodworking professionals rely on us when they are in a position to buy used equipment and want to do it quickly. Because we hold these types of auctions so frequently, they keep coming back for more. As a result, we have an established network of buyers, and we understand the demand for equipment in the woodworking industry.
2. Raise Awareness
If the competition among woodworking ecommerce sites is like the hustle and bustle along a busy road, then the only way to get new customers through the door is by strategically grabbing their attention. Auction Masters utilizes marketing tactics that target woodshop business owners who are most likely to need this type of machinery. By using a combination of traditional marketing tactics such as mailers and digital approaches like paid search advertising, we build awareness for upcoming auctions.
It’s worth noting that exactly who you get in the “front door” of your auction does matter. It doesn’t make sense to target mom & pop woodworkers when your auction is exclusively selling industrial-grade CNC machines. On a platform like Auction Masters, catching the most relevant buyers’ attention is never a concern. Instead of asking yourself how to sell woodworking tools, ask how to find the people who will buy them.
3. Provide a Quick and Efficient Way to Convert to Cash
An auction is inherently competitive — and even more so in the woodworking industry. Because there is a limited amount of time to purchase a product, and you can’t exactly pick up an oscillating spindle sander at Walmart, you benefit from buyers eager to make a purchase quickly.
More importantly, when you work with auction professionals who are able to handle the logistics of a total business liquidation, you’re going to save a lot of time and effort. When you have hundreds — or even thousands — of items to sell, having experts who take care of the marketing, planning and execution of the auction can make a big difference to your bottom line.
Even if you’re selling just a portion of your inventory, accurately appraising equipment and finding the right platform to sell can be a challenge. You may have regular office furniture that you’d like to sell in addition to your heavy equipment, which specialty equipment sellers might not be able to help you with. At Auction Masters, we have sold nearly everything under the sun, and we can appraise your equipment and miscellaneous items alike before auction day.
Through the years, we have worked closely with woodworking businesses that needed to clear space around the shop, upgrade their equipment or even put the complete woodshop up for sale, and we believe transparency goes a long way towards creating repeat customers. That transparency extends to our sellers as well, because we want to make the process of offloading your equipment painless and profitable.
Contact us today to see how we can help you sell your woodworking equipment.