An Auction Process With The Seller In Mind

The Problems of DIY Selling

Maybe you’ve been through the process of selling the equipment for a large scale business before, and maybe you haven’t. If you are a person who has faced this challenge, think back on how it went. 

How did you go about selling the equipment, tools, or machinery? Did you use the internet? Or, did you set up a tag sale? Did you handle your own marketing for the event? Did you draw a large, valuable crowd of buyers? Did you get the best prices for your equipment? Was your effort successful? What would you change about the experience if you had to do it again?

If you are liquidating business assets for the first time, then you should ask yourself the tough questions about how you’re going to make the event a success before you begin.

There are a lot of things that can go wrong. You could waste a ton of money and effort on the wrong marketing channels. You may think that your best advertising methods are the newspaper and television, but your target clients may not use those. Or, you may be certain that the internet and social media are your solid bets, but your audience isn’t there either. How will you determine your best advertising opportunities?

You may not get the best return on the equipment your selling because you don’t know how to attract the highest paying customers. How will you know if you got the best prices possible? You might have a staggeringly low number of interested buyers, driving your sales downward. How can you determine if you attracted the largest number of highest value buyers? 

If you aren’t a marketing professional and you’re being honest with yourself, then the answer to most all of these questions will likely be, “I don’t know.” You could potentially miss out on thousands or even hundreds of thousands of dollars during your sale if you’re not using the right marketing strategies. Your goal is to liquidate the assets in the shortest time with maximum return. You don’t want to look around at the end of your event and see half of it still sitting there.


Results With A Higher Standard

What if you were able to tap into a higher standard of results for the selling process? What if you had a team of experts that you could rely on to create the most effective marketing campaigns? What if you had a team who could clearly identify your most valuable buyers? What if that team was able to place your equipment on the exact marketing channels that your most valuable buyers tune into? What if you could adopt a proven, successful process built on the highest standards available? Most importantly, what if you didn’t have to worry about your sale failing? 

At Auction Masters, we are dedicated to creating a personalized experience and getting the best results for our sellers. Our 6 step auction process is a proven success and customized to meet each seller’s specific needs. We make it simple for you.

So how does our auction process work for a seller?

  1. Give us a call at (763) 428-2271 and talk with one of our specialists.
  2. We will then work with you to set up a good time for our specialist to make a thorough walkthrough of your space, assessing the assets and determining the scope of work.
  3. Our specialist works with you and your team to figure out what items should be sold and what items will stay.
  4. We work with you to establish a timeline your business needs for the sale.
  5. Our team catalogs, tags, and photographs the items to be sold.
  6. We immediately identify and begin marketing to the most valuable buyers for you.

Expect More From Auction Masters

Auction Masters has over 40 years of successful experience in commercial and industrial auctions. Our team is dedicated to making sure your auction is a success. We have tremendous marketing and sales resources available and our team has built lasting relationships with professionals across a large number of industries, giving you a qualified customer base for your liquidation. With Auction Masters, you have an expert team you can rely on to get the job done the right way. Our marketing process utilizes the best digital and traditional marketing practices to make sure you get the most money out of your auction.

Having been in the business of helping people sell their equipment for 40 years, we’ve seen a lot. We’ve helped people sell a wide variety of equipment. We specialize in selling non-traditional equipment. And we have developed proven, profitable ways to find buyers for niche equipment that most companies can’t. 

We’ve successfully sold a Space Shuttle replica, it’s tail stood 60 feet tall. We got top dollar for a machine that chews up tires called the “Garbelizer”. We’ve sold an entire warehouse full of nutritional supplement packaging equipment. We’ve even sold all the inventory and fixtures inside a Lowe’s store that was going out of business. 

Don’t fret if you have a warehouse full of equipment that you think no one will want. That is our specialty. Call us and we’ll get your equipment sold. Let’s hear from Jon, President of a company with very niche equipment that he never thought would sell.

“Auction Masters has been a great resource for us. They are efficient, easy to work with, and able to find buyers for items that would have otherwise been impossible for us to find on our own.”

Your success is our priority when it comes to selling equipment. We have established a system that puts our seller’s best interest first. We help you understand and become comfortable with the selling process and give you confidence in knowing that you will see the best returns. Here is Jon, CEO of a company that manages restaurants, explaining his experience with Auction Masters.

“I have worked with Greg and Sharon and their staff at Auction Masters for many years and it has always been a positive experience. Everything from selling whole restaurant equipment packages to selling the odd item at their consignment auctions. They are talented professionals that operate with integrity for both the buyer and the seller. I recommend using Auction Masters, whether buying or selling without reservation. I believe they are among the best at what they do!”

Don’t try to tackle a massive job like liquidating a business alone. Call the experts and let us make it a success for you. Whether you selling the equipment from a restaurant, a metal fabrication shop, a manufacturing plant, construction equipment or a hardware store, we have the resources and know how to get the most out of your equipment. Leave the guessing out of it. Work with the experts. Call Auction Masters when you need to sell your business equipment.