How to Downsize a Business More Efficiently with Auctions

Woman packing boxes full of workplace items

Downsizing a business is never an easy process — especially if you’ve become accustomed to adding inventory to your business rather than selling it. When a business owner finds themselves in a financial position that makes it difficult to remain profitable, downsizing is sometimes the only option. Unfortunately, this decision often brings a new set of issues to address, such as laying off employees and adjusting plans for the future of the business.

If you’re in the process of downsizing, you probably have too much on your mind to be able to focus on selling your (now excessive) equipment or inventory. When you partner with Auction Masters, you get auction professionals with the expertise to sell your assets quickly and easily. Still wondering how to downsize a business efficiently? Read on to see how we can simplify the process.

Less Work for You

If you’re in charge of downsizing a business, the need to sell items around your facility is obvious, but the best way to go about it is not. It’s easy to underestimate the amount of work that goes into selling items that make up a business, but it’s a mistake to do so. If you’re planning on doing all the work yourself, think of the challenges of downsizing you might not have considered:

  • Analyzing items to determine sale prices
  • Categorizing all of the items you intend to sell
  • Photographing each individual item
  • Writing descriptions for each individual item
  • Finding a platform to sell with relevant customers
  • Handling payments
  • Accounting for shipping

Each of these responsibilities can lead to a half-day’s worth of work on their own, or even more if you’re not accustomed to this type of process. At Auction Masters, we have decades of experience connecting sellers with buyers, and we can help you tackle these tasks with little effort on your end. Check out our sellers tutorial video to learn more about our process.

Maximize Revenue

Because downsizing is typically a financial decision, the selling process needs to be as cost-effective as possible. At Auction Masters, our goal is to provide you with the resources it takes to get cash quickly, so your business can get back on its feet financially. If you’re only asking yourself how to sell business equipment when downsizing, you should also ask yourself how to maximize revenue throughout the process.

Auctions are a great way to sell your items for more money than you expect, because they encourage competitive bidding from professionals in your industry. The typical Auction Masters buyer has specific business needs, and they visit our site to find the products that will help them stay productive. Your auction will take place over a limited amount of time, which encourages bidding wars and impulse buys you won’t get from a traditional downsizing sale.

Marketing Made Easy

Your auction will only be as successful if enough buyers participate in it, so marketing plays a crucial role in our preparation process. While we have an established audience of buyers in a wide range of industries, we reach even more with our digital and traditional marketing efforts. It’s a service you won’t get with most online auction sites, especially if you’re listing your products for sale on your own.

Grabbing people’s attention is easier said than done, so we only market your auction to the people who are most likely to be interested. Strategically targeting the most relevant buyers leads to a larger pool of potential customers, and in turn, increased competition on auction day. You might just be surprised how many people take interest in your auction, even if you work in an extremely niche industry.

Higher Predictability

Downsizing a business is usually a stressful time for everyone involved. We are here to make your life easier by providing you with a proven selling solution. As we take the necessary steps to prepare and conduct your auction, your only responsibility is telling us which items need to go. You can leave the rest to us, and you will know that we will do everything we can to make your auction a success.

Even if the months leading up to your business downsizing felt unpredictable, the selling process will go off without a hitch if you choose Auction Masters. Our team has helped businesses get back on their feet for many years, and we’re excited to see what we can do for yours.

Create Your Auction

When you choose Auction Masters for your business downsizing needs, you get a team that will help you save time and effort, maximize your revenue, provide you with exceptional marketing and make the selling process more predictable. Don’t know where to start with your auction? Check out our tips for planning your auction before you move forward with downsizing.