Planning an Auction

We make selling simple. Here’s how to plan an auction in no time.


  • Competitive bidding maximizes the selling price because every bidder bids their best price.
  • Buyers experience the raise in price, which creates a sense of urgency
  • Urgency and competition with multiple buyers result in Unlimited Market Potential

Our Process


  1. Confidential, No Obligation Onsite Analysis
  2. Proposal and Contract
  3. Merchandise and create lots
  4. Take pictures of all items
  5. Produce a catalog of all items
  6. Conduct the online auction
  7. Manage and staff inspection day
  8. Collect payment and provide official receipts
  9. Manage removal process: Auction Masters staff
  10. Provide final accounting and payment for auction


  1. Commission: Is determined after a walk through of the business
  2. Marketing: Tailored to your auction


  1. Auction Set-up
  2. Online 5 to 10 days
  3. Inspection
  4. Auction Close
  5. Payment and removal
  6. Clean out if wanted


  1. Aggressive, targeted impact marketing
  2. Attention to detail
  3. Outstanding professional staff
  4. Instant response to situations that may arise
  5. Vigilance during the payment and removal process

Auction Masters does more to get you the most!

Auction Masters has a 40-year history of liquidating businesses with the same hands-on owners. Our full time experienced staff is respected for professional service to both sellers and bidders.

Our auctions are known for being consistently successful and run with a high level of efficiency.

Marketing is the key to your auction’s success. Auction Masters’ expertise in online marketing will assure your auction is presented in the right markets.

The set up team is expert at merchandising, making sure each item is presented in its best light. They also are on the outlook for potential challenges such as security, loading layout, or electrical disconnects. We staff the inspections with people that can answer questions. Payment and removal is a secure procedure with our staff managing the flow and facilitating the process.


“To Whom It May Concern: Due to recent unexpected circumstances, our company came into possession of hundreds of items of inventory that were unrelated to our current field of business. After a few short phone calls and simple emails, Auction Masters took immediate action. With amazing speed, all of the inventory was professionally photographed, categorized, detailed, and up for auction with minimal guidance from us. Their efficient marketing resulted in a quick and well organized sale. Within a couple of weeks we received the final proceeds of the auction which doubled our initial expectations. We will not hesitate to retain Auction Masters for all of our future inventory reduction needs. “

Loss Mitigation Manager

“Auction Masters has been a great resource for us. They are efficient easy to work with, and are able to find buyers for items that would have otherwise been impossible for us to find on our own. “


“I have worked with Greg and Sharon and their staff at Auction Masters for many years and it has always been a positive experience. Everything from selling whole restaurant equipment packages to selling the odd item at their consignment auctions. They are talented professionals that operate with integrity for both the buyer and the seller. I recommend using Auction Masters, whether buying or selling without reservation. I believe they are among the best at what they do!”


“Thank you so much you guys did an Awesome job!!….Our Salon had folks coming and going all day (most brought in the post card you mailed to them).  We will definitely recommend Action Masters for anyone that is need of this type of service…”


“I have been very pleased with the professionalism, organization, and quick response time that Auction Masters has provided for my organization. We have partnered with AM for the past 12 months on 20+ different auctions and they have been on target with minimal errors or hiccups. When issues have happened they have been quick to recover and flexible in creating a recovery strategy for both my organization and the buyers. I appreciate the partnership we have created with Frank, Jason, and the warehouse team in executing the sales of our equipment and furniture.”

Facility Director

“Just wanted to show appreciation for helping liquidate our equipment and inventory. It was a fast, painless process that exceeded my expectations at all levels. Sharon was very professional and managed all activities during pickup and loading.  I would highly recommend your services to anyone needing on-line auction services. I will surely be contacting you in the future.”

Sam S.

Sell your equipment, tools, inventory or real estate.